Portfolio

Our work, one event at a time

Weddings, brand events and private celebrations designed by Novapetal, from a modern editorial shoot to a classic gold-and-ivory ballroom. Every project in this portfolio is a single event, shown with the whole set of photographs from it. Planning an engagement party or a rehearsal dinner? The same designers build those too.

Tall red rose, protea and hydrangea centerpiece above candlelit MacKenzie-Childs ceramics at the Practical Magic 2 launch in New York

Brand event

MacKenzie-Childs × Practical Magic 2

Novapetal designed the florals for the MacKenzie-Childs x Practical Magic 2 launch in New York. We built the arrangements for the screening room, the bar and the display tables, in the deep reds and plums of the collection, arranged into the brand’s own checked ceramics.

Where: New York
When: September 2026
We built: Screening room, bar, display tables
Photography: Madison Baker

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Display table with a red and plum floral centerpiece, checked pumpkins and taper candles at the MacKenzie-Childs x Practical Magic 2 launch in New York

Red and orange rose, chrysanthemum and berry arrangement in a black and white checked vase on the MacKenzie-Childs x Practical Magic 2 tablescape in New York

Deep red and plum centerpiece behind a tray of coupe glasses at the MacKenzie-Childs x Practical Magic 2 event in New York

Coral rose and dahlia arrangement in a checked teapot beside MacKenzie-Childs pumpkins at the Practical Magic 2 screening in New York

Influencer gifting

PUMA “Never Not Suede”

For PUMA’s Never Not Suede campaign, the London agency Socially Powerful asked us to turn the brand’s white gift bags into flower deliveries for influencers. We designed one arrangement for the whole run in soft pink and white: pink hydrangea, ranunculus, tulips and white lisianthus in a cloud of baby’s breath. Then we built nineteen of them by hand and delivered each one to its own address across New York City, Long Island and New Jersey.

Client: Socially Powerful for PUMA
We built: 19 influencer gift bags
Delivered to: New York City, Long Island, New Jersey
When: October 2026

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Two white PUMA Never Not Suede gift bags filled with pink hydrangea, ranunculus, pink tulips and baby’s breath

Seven PUMA Never Not Suede flower gift bags of pink hydrangea, ranunculus and tulips lined up in the Novapetal studio

Statement arrangement of red roses, garden roses, anthurium and cymbidium orchids with trailing amaranthus and red branches on a marble bar at a holiday party

Private event

A red holiday party

A holiday party dressed in one deep red. Statement arrangements of red roses, garden roses, anthurium and cymbidium orchids on the bar, with amaranthus and red branches rising out of them; red roses and white phalaenopsis orchids on a side table beneath the portrait wall; and a low rose arrangement on every cocktail table across the room.

Palette: Deep red
We built: Bar statements, side table, cocktail tables
Flowers: Roses, garden roses, anthurium, cymbidium orchids
When: December 2025

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Holiday party room with a red rose arrangement and a candle on every cocktail table and more red arrangements along the bar

Close-up of a red bar arrangement with anthurium, garden roses, cymbidium orchids and hanging amaranthus against dark floral wallpaper

Red roses, white phalaenopsis orchids and red berries on a side table lit by candles beneath a framed portrait

Small arrangement of red roses, ranunculus and amaranthus on the service bar beside copper cocktail tins

Head table with a flower wall, gold candelabra and white garland

Ballroom reception

Royal Gold

A gold and ivory reception at ballroom scale. White hydrangea, roses and stock on tall gold pedestals and trumpet vases, a flower wall and garland behind the head table, and a floral arch built for the stage.

Palette: Gold and ivory
We built: Stage arch, head table, ballroom centrepieces
With: Flower Imagination

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Ballroom of round tables with tall white and gold centrepieces

Floral stage arch of white roses and hydrangea against a lit backdrop

Tall gold pedestal centrepiece of white hydrangea, roses and stock

Gold candelabra centrepiece with crystal drops above a white garland

Gold trumpet vase filled with white hydrangea, roses and stock

Pair of burgundy and green arrangements on bentwood chairs with green hydrangea, calla lilies and cymbidium orchids

Wedding

Merlot

One palette carried from the bouquets to the chairs and the table. Burgundy cymbidium orchids and dahlias against green hydrangea, anthurium and ivy, with white calla lilies cutting through and amaranthus trailing out of every piece.

Palette: Burgundy and green
We built: Bouquets, chair pieces, table
Flowers: Cymbidium orchids, dahlias, calla lilies, hydrangea

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Florist placing a burgundy dahlia into a green hydrangea and ivy arrangement with white calla lilies

Hand-tied bouquet of green anthurium, magenta calla lilies, burgundy cymbidium and white phalaenopsis orchids

Two small bouquets of white calla lilies, burgundy cymbidium orchids and hanging green amaranthus

Small bouquet of white and burgundy calla lilies with cymbidium orchids and trailing green amaranthus

Novapetal designer finishing a burgundy and green arrangement on a bentwood chair

White rose and baby’s breath arrangement on a draped ceremony arch

Wedding

White & Green Classic

White hydrangea, garden roses and ruscus, kept to two colours from the aisle to the head table. A draped ceremony arch, arrangements down the aisle, then a eucalyptus and rose garland spilling into pillar candles at the reception.

Palette: White and green
We built: Ceremony arch, aisle, head table
Flowers: Hydrangea, garden roses, lisianthus, eucalyptus

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White hydrangea and rose arrangements lining a ceremony aisle

Bride holding a white garden rose and stock bouquet beside the groom

Eucalyptus and white rose garland spilling from a head table into pillar candles

White garden roses, lisianthus and eucalyptus in a clear glass vase

Tall white rose and hydrangea centrepiece on a glass pedestal vase

Bride and her bridesmaids holding cream rose and pampas bouquets

Wedding

Boho Chic

A warm neutral palette of pampas grass, toffee and cream roses and white hydrangea, run through the whole day: the bridal party, the arch, the cake and a long row of centrepieces.

Palette: Pampas, toffee, cream
We built: Bridal party, arch, cake, centrepieces
Flowers: Pampas grass, toffee roses, hydrangea, orchids

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Bride and groom beneath an arch of white orchids and pampas grass

Three-tier semi-naked wedding cake dressed with mauve roses and pampas grass

Boho arrangements of toffee roses, white hydrangea, orchids and pampas

Row of boho centrepieces with toffee roses, pampas and succulents

Toffee roses, pampas grass and white hydrangea in a boho centrepiece

Pastel wedding flowers outside the Novapetal studio: stone urns of blue delphinium, hydrangea, peach dahlias and cream garden roses with a hand-tied bouquet

Private wedding

An intimate Upper East Side wedding

A small private wedding in a pastel palette: blue delphinium and hydrangea with peach dahlias, ranunculus and cream garden roses. These are the pieces photographed at our 72nd Street studio on the morning they went out.

Palette: Blue, peach, cream
We built: Urns, ground arrangements, bouquet
Where: Our studio, 355 E 72nd Street

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Ground arrangements and urns of blue delphinium, peach ranunculus, dahlias and cream garden roses lined up outside the studio before delivery

Novapetal florist carrying a pastel urn arrangement of blue hydrangea, peach dahlias and cream roses past the studio front on the Upper East Side

Baby shower dessert table in New York styled with pastel peony, garden rose and anemone arrangements, a floral cake and a balloon backdrop

Private celebration

A pastel baby shower

Pastel peonies, garden roses, anemones and ranunculus against a bright New York window. We built the dessert table, the compotes on the risers and the arrangements flanking the cake, all in one soft palette so the room photographed as a single set.

Palette: Pastel pink, cream, soft green
We built: Dessert table, compotes, cake flanks
Where: New York

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Baby shower table against a bright New York window with two pastel arrangements, a floral cake and pastel balloons

Pastel compote arrangement of garden roses, peonies, ranunculus and snapdragon on a wooden riser beside gift boxes

Pastel compote arrangement of peonies, garden roses, anemones and green hydrangea above a stand of heart-shaped treats

Bride and groom beneath a colonnade with an autumn bouquet of cream roses and oak

Editorial

Autumn Editorial

Our own autumn shoot, built to show how a New York bouquet can be cut in October. Mauve and cream garden roses with calla lilies and oak leaf, carried through a stone colonnade and a portico.

Palette: Mauve, cream, oak
When: Fall 2026
Note: A Novapetal shoot, not a client wedding

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Couple in a stone portico, the bride holding a cascading autumn bouquet

Bride in a column rotunda holding an autumn bouquet of cream roses and oak leaf

Bride seated on a park bench with a mauve, cream and oak-leaf bouquet

From the studio

Event pieces, before they leave

Some of our event work is only ever photographed in our studio. We build it here, take one picture and drive it to the venue. These are those pieces, each marked with the event it was made for.

Tall event arrangement of pink cymbidium orchids, black calla lilies, dark roses and trailing pink amaranthus in a grey cement vase, photographed in the Novapetal studio — Tall arrangement, cement vase AI company summit · October 2026

Low event centerpiece of red and green anthurium, peach garden roses, antique hydrangea and trailing burgundy and green amaranthus in a grey stone bowl, photographed in the Novapetal studio — Low centerpiece, stone bowl AI company summit · October 2026

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Collection

Bridal bouquets

Hand-tied bouquets we have built for New York brides, in the palettes couples ask for most. Single pieces from different weddings, gathered here so you can point at a shape and a colour and say you want that one.

White calla lilies and trailing amaranthus in a hand-tied bridal bouquet

Bride holding a white and butter-yellow garden-flower bouquet

Copper and blush calla lily bridal bouquet held against a plain wall

Cream, peach and mauve rose bouquet with ranunculus and stock

Blush and coral garden rose bouquet with sweet pea and stock

Orange and purple bouquet of roses, lisianthus and stock

Novapetal florist holding an orange and lilac hand-tied bouquet

Cascading red bouquet of anthurium, cymbidium orchids, roses and amaranthus

More wedding work →

Start here

Tell us the date and the room

Send the date, the venue and the colours you have in mind. We come back with a proposal and a price.

Weddings → Events and corporate →