Winter Garden Theatre Flower Delivery

City in Bloom is NovaPetal's limited-edition series — a rotating set of small-run releases featuring signature flowers, lifestyle objects, and pieces you can wear and carry. Each drop is inspired by a season or a moment in New York and made in limited quantities.

We release new drops each season, split between floral drops and lifestyle drops. Every release is a small run, sold first come, first served. When a piece sells out, it's usually gone for good.

Most don't. A drop is meant to be of its moment — once it sells out, we move on to the next. Past drops stay here as an archive, marked sold out.

We announce every drop by email before it goes live. Join the City in Bloom list and you'll get early word on what's coming and when, ahead of the public.

It varies by release. A drop might be limited bouquets and arrangements, or lifestyle pieces like heavyweight cotton tees and hemp tote bags — all designed around one seasonal idea.

NovaPetal is a luxury florist on Manhattan's Upper East Side, serving all of New York City. 355 e 72nd street New York New York 10021

Yes — for our main floral collection, NovaPetal offers same-day flower delivery across Manhattan on orders placed before 3pm, with in-store pickup also available.

City in Bloom is a NovaPetal NYC exclusive. These limited releases are tied to New York and aren't sold anywhere else.

NovaPetal treats flowers as design — modern, European-influenced arrangements with unexpected palettes — and pairs it with a limited-edition side (City in Bloom) you won't find at a traditional florist. A luxury florist and a lifestyle brand in one.

Yes, when they're part of a live drop. NovaPetal merch — heavyweight 100% cotton tees and hemp tote bags — is released in limited runs through City in Bloom, while supplies last.